A functional element of most trousers, waistbands can be customized to enhance the overall design of the garment by simply amending the piping, adding a pick stitch, incorporating a woven insert or a gripper tape.
Printed or yarn dyed fabrics are widely used in waistband design. Many companies include their logos for brand identity. Waistband designs have evolved over the past few years resulting in them now being seen as fashionable functionality by many brands and retailers.
With the development of Athleisure wear over the past few years, branded and corded waistband elastics have grown in popularity for both comfort fit and performance. Elastic has historically been limited to sportswear and undergarments. Today, these same products are seen in collections of mens and women's apparel. This includes bright drawstring elastics in Men's formal suits.